Wednesday, June 16, 2010

Sweet Elegance Bridal

Gotta tell you locals about Sweet Elegance Bridal.

No, I'm not renewing my vows after less than two years; I went wedding dress shopping last weekend with one of my besties.

Megan had a few pre-reqs for her wedding dress, all of which are reasonable: flattering cut, fair price tag, elegant style... and good customer service from the bridal shop where she's buying. (The latter seems like it would be easy, but we've had too many frustrating experiences with wedding dress shopping and bridesmaid dress shopping. Note: stay away from New Natalie's.)

I digress. When Megan did her preliminary wedding dress hunting online, she kept seeing that the dresses she liked were carried at a Decatur shop called "Sweet Elegance." So she made it the first stop on her wedding dress journey.

Sweet Elegance is a small bridal boutique on Church Street in Decatur, Georgia. Amidst a sea of car dealerships, you could almost miss this gem of a shop -- not to mention its simple black awning and strip mall locale doesn't do its interior or experience any justice. The store specializes in dresses from $400 to $5,000 in a variety of styles and cuts.

The shop is owned by a mother/daughter team. Aimee, the mother of the duo, opened the shop about five years ago when she felt a void needed to be filled in Atlanta. She and her daughter felt as though all the bridal boutiques were overpriced, provided horrible customer service and/or didn't carry flattering and elegant styles.

When a bride makes an appointment at Sweet Elegance, she isn't rushed or pressured to try on dresses far out of her price range. Also, because the boutiques are experts at understanding the female body, they choose the dresses they feel would most flatter the bride.

Megan's experience was no different. She only had to try on four dresses to find "the one." Aimee showed us how Megan could alter the skirt of the dress for an even more "wow" silhouette. The sales staff was friendly and courteous and really made the experience feel special for Megan. She tried on veils and earrings and even did a little silly practice walk "down the aisle." And her mom was comfortable with the price.

Of course I can't post a photo of Megan on this blog until after her Spring 2011 wedding -- but I CAN show you a teeny crops of a photo. Isn't that the face of a gal who's found the right dress? Mike is going to have his socks blown off when he sees her walking down the aisle!

1652 Church Street
Decatur, GA 30033

(404) 292 - 8424

Appointments Mon. - Wed. from 10:30 to 6; Thurs. - Friday 10:30 to 7; Saturday 10 to 6. Closed Sundays.

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